Just as you analyse a game to improve future performance, we do so with digital data.
The end goal after all is to increase your overall reach, fan base and viewership. Data can be tracked for multiple sporting events across a season, or overtime. Through live stream analytics we can see how viewership and interactions increase, and on which platform/s it is most successful.
When you’re streaming regularly you will increase your viewership, that has been proven. Overall, your audience will expand, and so too can your sponsorship and membership growth opportunities.
That is why big data is so important.