Ever since the COVID-19 pandemic hit the world, everyone has been forced to find ways to continue interacting, even through online means. Since then, live streams have been experiencing a boom, becoming a much more popular tool, especially for event organisers. In an age where we are so dependent on technology and social media, the ability to live stream has become a more popular alternative to more traditional methods of communication. Whether you’re a small business or an organisation, you’ve probably thought of live streaming your event to spread the word and bring in customers, but you’re not entirely sure if it’s the right thing to do. Here are five reasons why you should be considering live streaming your event:

1. Maximise Your Exposure

If you want to get the word out, then it’s crucial to maximise your exposure. Live streaming lets you reach a wider audience, which is a great way to reach new customers. When you broadcast your event live, your viewers will be able to interact with you in real-time and ask you questions as you speak. This helps build a strong relationship with your audience, and they’ll be more likely to buy your product.

2. Easier to Track Engagement

It’s well known that live streaming can give you a lot of valuable information about your audience and how many people are tuning in. By measuring engagement, you’ll be able to see what your audience is most interested in and how they’re interacting with your event. If you’re hosting competitions and giveaways, you’ll be able to see which products are getting the most engagement. This data is invaluable, as you’ll be able to determine which products to promote and where.

3. Boost Awareness Before Your Event

Another great benefit of live streaming your event is that you can use it to keep your audience informed and up to date with what you’re doing. For example, if you want to run a photo contest before your live stream, you can use it as a way to promote it. This is great for small businesses, as it helps you to build an audience in the lead-up to your event.

4. Making Your Event More Accessible

Live streaming allows you to stream your event to a global audience, which is great if you’re trying to promote products that aren’t available in a certain part of the world. This is especially useful if you’re a photographer or you’re writing a book, and you want to get your product out to a wider audience. All you have to do is find your target audience and broadcast your event live.

5. Improve Engagement & Reduce Lost Sales

Live streaming is a great way to increase engagement with your audience and reduce the amount of people who might not be able to attend. By live streaming, you’ll be able to interact with your audience in a way that you otherwise wouldn’t and allow those that are unable to attend to still participate in certain aspects of your event.


There’s a lot to gain from live streaming your event, from building engagement to improving sales, so make sure you consider it before your next event. Whether you’re a business owner or an organisation, live streaming is an easy way to reach a wider audience and promote your product.
If you’re finally considering live streaming for your next event, you’re going to need to partner with a video production company with experience in live streaming. That makes Jum Media the perfect partner for you. We provide professional video production, AV installations, and conference live streaming in Sydney, Newcastle, Southern Highlands, Wollongong and surrounding areas. Reach out to us today to get started!