Completely relevant question; but we haven’t seen this occur yet.
In fact, it has been proven that many people will ‘try out’ an event over live streaming to decide if they will attend the following year. Without that opportunity, they simply won’t attend.
According to Digitell,
“30% of people who watch a live stream of an event will attend the same event in person the following year.”
Large events like Coachella have seen this in action.
In 2011, it took Coachella 3 days to sell out their festival. They live streamed this event through YouTube.
The following year – 2012 they sold out within three hours.
The proof is in the data
Data analysis is everything in business, and in digital. We provide you with the relevant statistics and tracking information post-event so you can get a clear picture of virtual attendee proximity to your live event.
The play button is the most compelling call to action on the web…make it your button.