The wonderful world of live streaming is booming. Live stream monetisation can provide the optimal return on your premium content.
According to Statistics MRC, the global video streaming Market accounted for $26.27 billion in 2015 and is expected to reach $83.41 billion by 2022.
Although there’s an abundance of FREE video content on the net, your live stream doesn’t have to be one of them. If you’ve produced valuable content that your audience will love, there are several revenue stream options we can explore. When you’re streaming to a potentially global audience, there are many significant opportunities to tap into.
You’ve worked hard to create your live stream…let’s get it earning for you.
Live Stream Monetisation Options
Pay-Per-View Paywall
Perhaps the simplest pricing scheme for a live broadcast. Think of this as a virtual box office. To watch the content, users must pay. We are seeing this applied commonly online with many conferences and seminars, trade shows, webinars and live concerts. It can be applied to any event that sells in-person attendance tickets and is not otherwise broadcast free to air.
Subscription Model
If you’re going to be streaming regular quality content that your audience finds valuable, they can purchase your knowledge and know-how on a subscription basis. Think Netflix and Foxtel. Subscription-style ticketing might give viewers a season pass to sports match live streaming, or all the sessions at a live streamed conference for example.
Ads and Sponsorships
Make the most of graphic overlays within your live stream by selling sponsorship spots. Add logos, sponsor advertisements, acknowledgements, commercials, commentator live reads or TVC’s to your stream in broadcast quality.
In addition to display and overlay advertisements, consider leveraging pre or mid-roll YouTube ads within your stream if your channel is enabled for monetisation.
Donations and Funding
Charity concerts and events benefit greatly by tracking live donations live on screen to boost the tally and help drive donations. Add to the hype and acknowledge donors by placing their name and generous donation on screen.
Who doesn’t love seeing their name appear over live broadcast?