“30% of people who watch a livestream of an event will attend the same event in person the following year.”
Large events like Coachella have seen this in action.
In 2011, it took Coachella 3 days to sell out their festival. They live streamed this event through YouTube.
The following year – 2012 they sold out within three hours. Powerful.
“One Love Manchester” the benefit gig which was held to raise money for the victims of the terror attack at Ariana Grande’s May 22 concert.
The concert was a smash hit on the BBC’s iPlayer online platform, which registered more than 1 million requests to live-stream it. That makes “One Love Manchester” the biggest non-sports program in iPlayer’s history, surpassing the opening ceremony of the 2012 London Olympics.
The event was simulcast on Facebook Live, Twitter and YouTube, within its first seven days on Facebook, the video garnered over 81 million views, with over 2.6 million reactions.
Of course every sporting event is unique, therefore each live stream is unique. We help you plan a campaign that will best meet your objectives.