Charity and Not For Profit Live Streaming

Have you been looking for ideas to take your charity fundraising to the next level? Jum Media live streaming services may be your perfect solution for increased donations.

Jum Media live streaming offers charities and not-for-profit organisations an engaging, rewarding and exciting broadcasting service that can easily be integrated into your next fundraising event. Our live streaming offering can be customised to suit your targeted audience with full social media integration to engage and attract new donations.

In a few short years, social media has changed mass broadcast, for the better. It is truly an amazing platform for any not-for-profit organisations to have their voices heard. Millennials are extremely active on their mobile phones and respond best to text message and social media, but rarely check email or answer calls. Which is why savvy organisations put a large amount of their marketing budget into these platforms each year. Imagine the potential of reaching limitless numbers of donors who show interest in your cause!

Let’s look at Facebook. More than 60% of Facebook users contribute and take part in donating. The reason? It is super easy for anyone to be involved and with proven skills of emotional persuasion, the cause begins to go viral. Jum Media work closely with charities and not-for-profit organisations to create unique fundraising broadcasts to better engage the people of Australia.

Studies have shown that 82% of people would make a purchase if recommended by a friend or family member. Marketers call this social proofing, we call it social for good. The inclusion of our donations tally graphics throughout the live stream charity event have proven to increase donations by up to 40%.

It’s no secret that The Good Friday Appeal is one of Australia’s most successful live stream charity broadcasts. The inclusion of their audience and live tallies not only engages their viewers but provides this sense of social proofing, which is vital to their donation success.

Jum Media live streaming has integrations to host external video. You have the ability to give your cause the klout it deserves by bringing celebrities, keynote speakers and entertaining hosts into the live feed. For smaller local charities, you can use the external video hosting to connect with donors in real-time for interviews. Hearing real stories about the passion behind their donation is a great way to connect with your audience to further drive awareness and reach donation goals.

Our main focus for the broadcasts is creating better viewer engagement through the use of key messaging, interactive experiences and social media. Jum Media take a data-driven approach to see our partners succeed. We put a heavy emphasis on the analytics, to further assist our clients in the long term to further optimise their broadcast.

Key Analytical Data includes; peak live viewers, time watched, engagement rate, demographics and many more.

Through these vital analytics, we begin understanding the organisations’ audience and how they interact with the live stream broadcast events. This allows Jum Media to further tailor solutions to assist in increasing viewership and donations for years to come.