Location: Campbell Parade, Bondi (final bend)
Work: Big Screen Rental & AV Production (6sqm LED, PA + DJ, live timing integration)

When thousands surge toward Australia’s most iconic beach, moments matter. For the City2Surf Rebel Sport activation, we positioned a 6sqm trailer-mounted LED screen on the final bend at Campbell Parade and connected it to the race timing feed so runner first names appeared live as they passed a nearby mat. Paired with a PA system and DJ, the activation created a real lift when runners needed it most.

The Challenge

A volatile weather day at the coast—gusts, rain, and variable light—plus a tight live-course footprint with high pedestrian traffic.

Our Solution

  • Daylight-readable LED screen (6sqm) for clear visuals in all conditions
  • Live data integration to trigger first names and motivational messages in real time
  • PA system + DJ for consistent crowd energy and sponsor cues
  • On-site operation to manage content scheduling, audio balance, and weather responses

The Outcome

The activation became a focal point on the finishing stretch—clear visuals through changing weather, a sonically tight PA, and a stream of personalised moments that encouraged runners to the line. For Rebel, it combined brand presence with a meaningful, memorable experience.

Services Provided: LED screen hire, content & data playback, PA + DJ, on-site technical operation
Ideal For: Live sites, finish-line zones, brand activations, council and sports events

Planning a live site or branded moment? Start a quote: jummedia.com.au/quote