Have you ever thought of live streaming your conference? There are so many benefits to this. In this post, we will share some of the reasons event organisers should consider video to grow their business.

Drive Brand Awareness

The most obvious reason for live streaming is to encourage brand awareness. You need to connect with your attendees every step of the way. You want to engage them from the moment they register until they leave.

Live video allows you to stay connected with your audience. Once you start streaming video, people can not only tune in live but also watch your videos at their convenience.

Reach a Global Audience

Streaming your event allows you to reach an international audience. People around the globe can tune in live and watch the videos. Live streaming of your conferences allows you to target international audiences and brings in global sponsors.

The additional revenue can help you host more events, which can help you grow your business.

Optimise Resources

Every event organiser’s biggest challenge is the lack of time and resources. With live streaming, you don’t need to worry about this issue. With the right technology, it is easy to stream live on multiple channels. This will allow you to focus on other areas of your business that have been getting limited attention.

Help You Stand Out

Let’s be honest, it has been tough for event organisers to reach out to their audience. With other channels like print, radio and television, it has become challenging to cut through the noise.

Live streaming your conference will reach out to your audience and directly connect with them. It will allow you to build a personal relationship with your audience and help you gather valuable customer insights that can help you develop better products and services.

Live streaming also helps you reach out to new audiences and increase your customer base.

Get More Involved with the Audience

When you live stream your event, you can connect with your audience deeper. You can engage them with polls and comments so that they can actively participate in the conference. Through live video, you can encourage feedback, understanding, and even loyalty.

Increase Conference Revenue

Event organisers are always looking to find new ways to increase their conference revenue. Live streaming your event not only helps you reach an international audience but also allows you to reach out to global sponsors. The sponsorships can help you increase your conference revenue and build a winning team to help you organise a successful event.


There are multiple reasons event organisers should live stream their conference. It is important to understand that not all conferences need to be live streamed but it can be a great tool to help you build a better business.

Live stream your conference in Sydney or NSW with Jum Media. We offer live streaming, video production, and many more services for live events and venues across Sydney, Wollongong, and NSW. Get in touch with us.